Advertising plays a very
important role in today’s age of competition. Advertising is one thing which
has become a necessity for everybody in today’s day to day life, be it the
producer, the traders, or the customer. Advertising is an important part. Lets have
a look on how and where is advertising important:
1.
Advertising is important for the customers
Just imagine television or a newspaper or a radio channel without
an advertisement! No, no one can any day imagine this. Advertising plays a very
important role in customers life. Customers are the people who buy the product
only after they are made aware of the products available in the market. If the
product is not advertised, no customer will come to know what products are
available and will not buy the product even if the product was for their
benefit. One more thing is that advertising helps people find the best products
for themselves, their kids, and their family. When they come to know about the
range of products, they are able to compare the products and buy so that they
get what they desire after spending their valuable money. Thus, advertising is
important for the customers.
2.
Advertising is important for the seller and
companies producing the products
Yes, advertising plays very important role for the producers and
the sellers of the products, because
§ Advertising
helps increasing sales
§ Advertising
helps producers or the companies to know their competitors and plan accordingly
to meet up the level of competition.
§ If any
company wants to introduce or launch a new product in the market, advertising
will make a ground for the product. Advertising helps making people aware of
the new product so that the consumers come and try the product.
§ Advertising
helps creating goodwill for the company and gains customer loyalty after
reaching a mature age.
§ The demand
for the product keeps on coming with the help of advertising and demand and
supply become a never ending process.
3.
Advertising is important for the society
Advertising helps educating people. There are some social issues
also which advertising deals with like child labour, liquor consumption, girl
child killing, smoking, family planning education, etc. thus, advertising plays
a very important role in society.
